Why

We provide business consulting services designed to build profitable growth for our clients by increasing their competitiveness and ability to innovate. CEC assists companies in answering a prospective or existing customers’ key question “Why should I do business with you?” Customers demand innovation, greater value, complete solutions and customized buying experiences and will switch to competitors if their needs are not met.

How

CEC works with clients to stay aligned with their current and prospective customers by transforming the company from an organizational or brand centric focus into a customer-centric focus. This change is designed to increase customer satisfaction and loyalty, sales productivity and competitive value. Emphasis is placed on developing a cohesive business strategy that keeps management grounded and employees aligned towards core market share, revenue, and profitability objectives while optimizing resources.

Our business marketing consultants work with clients to create a culture for product and service innovation. Focus is placed on delivering products and services with improved innovation, speed, quality, value, margins and revenue at the expense of competition. CEC positions their clients’ brands against competition by creating the desired image and brand perception to build a larger, more devoted customer base using the right marketing mix, and social and mobile media channels.