Consulting Services
Competitive Strengths Identification and Leveraging
We focus on maximizing our clients’ business potential within their competitive environment. We first determine their competitive position and how profit varies with each position. We then build a value proposition designed to clearly differentiate them from competition and to give their customers compelling reasons why they should do business with our clients. Our business consulting services can help companies achieve the following:
Strategic Transformation Business Planning
Strategic planning is imperative to enhance brand relevance, improve competitive positioning, manage costs effectively and deliver attractive profitability. A Cohesive strategy defines a company’s mission, vision and values. It provides clear assumptions of the company’s view of the future; what it will achieve and when and where the focus will be in terms of customer segments and products and how it will win market share and manage the business. It provides discipline and a roadmap to management in making choices on what to do and what not to do while helping to mitigate risks along the way. CEC can guide clients in the following areas:
Set Budget Control Systems to measure the results of actions, diagnose compliance with the objectives set using measurement dashboards and, if needed, take corrective action.
- CEC employs expense management to effectively address costs that support revenue while aggressively attacking costs with low or no value added to maximize revenues and ROI. Cost/Benefit analysis and feasibility studies are also employed.
Determine where investment should occur and tactically determine true drivers of profit (products, services and customers) within a business to effectively manage economic capital allocation, pricing models, cost allocation, incentives and communications.
Build and unify sales and marketing operations and activities and anticipate and proactively minimize the transition costs linked with sales force and marketing change.
- Create successful value-based selling through customer insight, segmentation, value proposition, sales processes, go-to-market strategies, sales coaching and sales tools.
Process Development and Improvement
A key to reviving weakened areas of an organization is developing and improving a company’s vital business processes. A good design connects organizational goals to business processes and bridges functional gaps to keep the company in sync with its market. CEC can help achieve the following results:
Improved quality of services and products in less time and at less cost.
Improved responsiveness to changing needs and expectations of customers.
Reduced costs and improved operating margin.
Optimize resources and knowledge in the organization to solve problems and improve company value.
Create a high-performance organization to maximize sales channels to reach their fullest potential to boost revenue and market share.
Identify and focus on the highest priority customer segments with products and solutions bundled and priced for maximum revenue, retention and renewals.
Solidify go-to-market functions such as sales, marketing and product management to be in touch with the marketplace and reflective of a company’s strategic priorities.
Marketing Planning and Implementation
Successful marketing strategy plans can help a company anticipate industry trends and optimize opportunities while offering resilience and flexibility to deliver the best strategic outcomes. CEC guided marketing plans can accomplish the following:
Improve market intelligence through market analysis and research to gain insight and to improve consumer perceptions and customer satisfaction.
- Uncover customer insights and determine segmentation and value proposition and build a strong analytics capacity to turn data in a key strategic asset.
Find the right marketing mix and promotions including the addition of digital channels to support higher sales goals, ROI and ROAS.
Product Development Innovation & Management
As markets rapidly commoditize, new products and services must be introduced at an accelerating pace. Companies must find new ways to differentiate from competition by integrating product development & design, product lifecycle management, strategic souring and supplier collaboration and manufacturing. Research shows that performance of a new product line’s first year is a strong predictor of long-term results. Therefore, maximizing the success of new product development and launches is critical. CEC can assist an organization with the following:
New-Product Strategy Development
Idea Generation
Screening and Evaluation
Business Analysis
Development
Market Testing
Commercialzation
Customer Relations Advancement
The rewards of orchestrating a strong customer experience are immense: increased customer loyalty, greater market share and sustained organic growth. It starts internally by developing organizational structures with a customer centric focus. The business marketing consultants at CEC can help advance customer relations with the following:
Engage and influence the full range of employees and business partners who are responsible for delivering the customer experience.
Discover how decision influencers perceive suppliers’ value proposition versus alternatives:
- Quantify and qualify customer insights using customer interviews, focus groups, conjoint analysis or choice modeling.
- Measure how responsive customers have been to marketing campaigns and determine how performance can be increased.
- Determine how likely customer will buy a new product offering.
Brand Building Marketing, Promotion & Communication Programs
A strong brand can effectively position products and companies against competition with current and prospective markets, leading to greater revenue, margins and market share. Loyal customers spend more with companies that address their needs and will refer more customers at the expense of competition. Competitive Edge Consultants can assist your brand building efforts with the following:
Sales Force Optimization
The importance of the sales force consultant grows as competition intensifies, products commoditize, and companies focus more on organic growth. Sales forces that stay aligned with customers unlock additional growth, increase sales productivity and create greater competitive advantage. CEC can help turn sales forces into a competitive advantage that increases value to customers with the following:
Create a highly motivated, performance-focused and accountable sales force by engaging in recruiting, training, coaching, creating incentives and building reporting structures.
- Design and evaluate competencies to get the right personnel in the right roles.
- Boost sales force motivation, retention, sales and market share while reducing the cost of administration with an effective sales compensation plan.
Executive Search Strategies and Solutions
Hiring the right executive search firm is paramount for a company to create a competitive edge and meet its objectives. The right leader is the key to shaping, developing and maintaining a winning culture. CEC’s thorough approach minimizes risk in hiring the right executive by offering the following for clients: